• Commitment to providing a first class service

    Amec Foster Wheeler plc

  • Tetra Strategy have been absolutely key in building Welsh Water’s profile, nationally and regionally

    Dwr Cymru Welsh Water

  • More a member of our team than just consultants


  • The Tetra team’s knowledge and innovative approach helped us to maximise the impact of our campaign

    Society of Motor Manufacturers and Traders

  • Solid, sound advice that is second to none

    National Casino Industry Forum

  • An enthusiastic and committed team that has been a consistent element to AMEC’s
    business delivery for several years

    Amec Foster Wheeler PLC

James O’Keefe
Founding Partner

Founder of Tetra Strategy with 18 years’ experience advising leading companies and organisations on public affairs campaigns, strategic communications, and reputation management. A career rooted in the UK public affairs industry, James is recognised by industry commentators as one of the country’s leading practitioners in his field.  In his early career James worked for the Labour Party in the Leader’s Office between 1996 – 1997 during the landmark 1997 General Election campaign.  He also worked for Rt Hon David Blunkett MP and completed a stint on Capitol Hill, Washington DC.  James sits on the Board of the Anglo-Brazil Society, is a Trustee of the UK Centre for Economic and Environmental Development (UKCEED), and on the Advisory Board of Smarta.com.

Julie Kirkbride

Julie started her political career as a journalist before joining Parliament in 1997 as the MP for Bromsgrove.  During her 13 years as a Member of Parliament she served as Shadow Secretary of State for Culture, Media and Sport and as an influential backbencher on four high profile select committees. Previously, she worked as a researcher and current affairs producer for Yorkshire Television, the BBC and ITN, and later became political correspondent of the Daily Telegraph in 1992. She moved to the Sunday Telegraph in 1996 where she became social affairs editor, before leaving to stand for Parliament.

PR & Media Consultant
Neil Millard
Media Consultant
PR & Media Consultant

Neil spent a decade as a journalist before departing for a career in communications, leaving The Sun after more than five years. His experience spans local, trade and other national titles including the Evening Standard, Sunday Mirror, The People and the worlds biggest online news operation MailOnline.

He brings a wealth of knowledge of the media and journalistic trade craft with invaluable strategic insights and a forensic ability to identify the opportunity in a client’s story. Neil was not only a reporter out on the road, he also handled digital publishing, SEO, investigations and had stints as news and content editor in various roles.

Sir Richard Needham

Sir Richard has extensive political and business expertise having been a Conservative MP for 18 years and serving as Under-Secretary of State of Northern Ireland (the longest serving Northern Ireland Minister) and Minister of State for Trade. Since leaving politics, Sir Richard has engaged strongly with the business world as an advisor, Director or Chairman to over twenty firms, including 16 years at Dyson. He currently holds Director positions at NEC Group, Rank PLC, Rose Petroleum and Smarta.

Tiffany Burrows
Account Manager

Tiffany joined Tetra Strategy after graduating from the University of Warwick where she read History and Politics. During her time at Warwick, she spent a year studying abroad in Richmond, Virginia, focusing on US political science and American history. Tiffany worked in political consulting in the Richmond office for McGuireWoods Consulting in the summer of 2013.

Tim McNamara
European Consultant

Tim brings a wealth of EU experience to Tetra Strategy. He was until last year the Political Editor at the European Commission, based in Brussels for over six years. Tim chaired the Editorial Board, responsible for all political reports from the Commission’s representations in the EU member states as well as several regional offices.

Tim has also been Chief Political Correspondent at the European Commission’s office in London for six years from 2001 to 2007. He reported to the Commission on significant political events in the UK from an EU angle and monitored political developments across Whitehall and Westminster, as a member of the UK Parliamentary Press Gallery. He liaised closely with the Deputy Heads of Mission and the political sections of the embassies of the other EU Member States.  For four years, Tim was Head of Sector, UK Regional Relations at the London Office of the European Commission where he liaised with politicians and stakeholders in the regions and major cities in the UK.

Tim was the European Commission’s official observer to the International Maritime Organisation from 1999 to 2001. From 1988 to 1997, he was a case-handler in European Commission anti-dumping investigations, based in Brussels, where he worked on complex anti-dumping investigations into allegations of price-dumping by multi-national companies from Asia.