Tetra Strategy takes its name from Tetrabiblos by the Greek philosopher Ptolemy. He believed that what may at first appear chaotic, does in fact follow a pattern, and if we take the time to be curious enough the pattern reveals itself. We believe this is something that applies very well to the modern world of strategic communications and reputation management.
Our communications philosophy is anchored in the appreciation that great communications is a blend of art and science. The opinions that your audiences form about you are what determine their perceptions and your reputation. How opinions are formed is like any other complex system.
Understanding how that system works, what makes it tick, is our expertise.