Tetra Strategy has appointed the News of the World’s former Deputy Political Editor Jamie Lyons as Director.

Jamie will be Tetra’s Head of Media - a new role boosting the agency’s offering to clients.

He will also have a broader remit working on reputation management with Tetra’s clients across all sectors.

Jamie, 38, was the News of the World’s Deputy Political Editor since 2006 and has 12 years’ experience in national media.

Before the News of the World he was a political correspondent at the Press Association after starting his career in local newspapers.

Tetra Strategy was formed in 2007 and advises some of the world’s leading companies and individuals on managing their reputations and achieving their strategic communications goals.

Last year it was named “One to Watch” by PR Week,  and was included in the PR Week Top 150 agencies after just three years.

Tetra’s Founding Partners said:

James said “The News of the World political team was highly regarded by politicians and journalists alike and we are delighted that Jamie, as someone who was a key figure in that team, is joining us in this exciting period of growth for the company.” 

Lee said “Jamie’s hire ensures that we continue to have the finest talent available to advise our clients on how best to tackle the biggest and most complex communications challenges. We are thrilled with him joining.

Jamie said: “I am thrilled to be joining such a dynamic and talented team. Tetra is already doing some great things and I look forward to playing my part in its exciting future.”