In its first six months, Tetra Strategy secured one of the UK’s most prized strategic communications accounts, having been appointed by the Government of Dubai’s Executive Office to enhance and influence the reputation of Dubai amongst the UK’s decision makers and opinion formers.

It has already made significant new breakthroughs with two new campaigns highlighting and moving towards successful outcomes on two controversial public affairs issues: ‘Institutional’ objections by the MoD to wind farm developments; and securing through the ‘Cut VAT on Fruit Juice’ campaign, the adoption of a new national policy by the Liberal Democrats, with endorsements from politicians across all Parties.

In terms of innovation, investment and planning, Tetra Strategy designed a bespoke evaluation tool for measuring success for a multinational client.