Despite gloomy economic times, British PR is brimming with creative, ambitious, and above all, young, talent. Alex Black gives the lowdown on the fastest-rising stars.

Once a year we put the call out to find the 29 brightest stars in the UK PR agency aged under 29, and this year's crop is the best yet.

Their backgrounds are both in-house and agency, and stretch from healthcare to public sector, from the oil and gas industries to music PR and the voluntary sector. Their work takes them all over the UK, and in some cases, all over the world.

Hanna Madalski, 27, Account director, Tetra Strategy

Having begun her PR career working with Burson-Marsteller in Warsaw and Brussels, before moving to the European Commission, Good Relations Political, and then joining Tetra Strategy, Madalski has in just five years worked with many of the world's biggest global brands.

Fluent in Polish, French and English, she has contributed to clients such as Honda and Serco Defence. She has also found time to introduce a mentoring scheme at Tetra Strategy and provide pro bono public affairs advice to Dance UK.